I am reading the book, Predictably Irrational, on my Amazon Kindle and besides loving the eBook reading experience, I'm finding the book to be a major force in my learning and development as a Social Scientist of the work-life management process. Here's a quote from the beginning of the book by Dan Ariely:
"AS YOU WILL see in the pages ahead, each of the chapters in this book is based on a few experiments I carried out over the years with some terrific colleagues. Why experiments? Life is complex, with multiple forces simultaneously exerting their influences on us, and this complexity makes it difficult to figure out exactly how each of these forces shapes our behavior. For social scientists, experiments are like microscopes or strobe lights. They help us slow human behavior to a frame-by-frame narration of events, isolate individual forces, and examine those forces carefully and in more detail. They let us test directly and unambiguously what makes us tick."
If you're looking for a book the "proves" a lot of what makes sense intuitively, and provides some interesting background and "more-or-less" objective studies, I recommend checking Predictably Irrational out of the library or at least reviewing the pages on-line...And, Click Here for the book's official website.
Have you ever wondered how to repay someone a favor they gave to you...but didn't know how or what to do? Check out chapter 12.
Is your business based on selling products AND services? If so, check out Chapter 1...you may get an idea that boosts your bottom line in a matter of months, if not days!
"more-or-less" objective studies?
What do you mean more or less?
Irrationally yours
Dan
Posted by: Dan Ariely | May 30, 2008 at 09:09 PM
Thanks Jason, that sounds interesting. I've stored that book in my amazon-wishlist :)
Posted by: Michael Baas | May 29, 2008 at 11:09 PM