There's an organization based in Santa Barbara named Catalyst for Thought. Today's event (a lunchtime "salon-type" discussion revolved around entrepreneurship, organizational growth and the essentials of running a successful business. The speaker: Steve Cooper, of High Tech CEO Advisor.
Looking back over the pages of notes I took ("brainstorming means you're willing to write any and everything down," Steve said) I have in front of me some amazing lessons that I would pay money for. In fact, he did! Steve shared that some lessons-learned DO cost money, that's just part of growing.
Here is something I wrote in big block letters...
1. Identify the Problem.
2. Find the Need.
3. Provide a Solution.
As easy as it seems, I'm challenging myself to go through this process for every one of my products (ie: solutions).
Location:Santa Barbara,United States