Tips to Glue Your Ideas (and Products) to the Public.
"Business managers seem to believe that, once they've clicked through a PowerPoint ... they've successfully communicated their ideas," write the authors. "What they've done is share data."
The Heaths call this the "Curse of Knowledge." The more executives understand a concept, the harder it can be to explain. Execs who use the phrase "maximizing shareholder value" may know what they mean when they say it, but employees have no idea how it applies to their everyday work.
In a recent workshop on "interpersonal communication," I presented theories, statistics and practice exercises as managers worked together to learn some basic skills they could use at work and in life.
In subsequent e-mails, several participants shared what "stuck" with them after the workshop. Here is one things we've done to facilitate the stick factor:
The feedback form directed people to reveiw "page 4," the page where they wrote their goals for the workshop.
"Did you see, hear or experience information that will help you attain the goals you set out at the beginning of the workshop? If so, which tools would you use, and which goals will you pursue?"
Taking advice from "Made To Stick," I'm looking for more ways to connect back in with individuals and groups after the fact...to see what, indeed, stuck!
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