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Brent Sute

People love doing business with people that care about them. The more you show you care, the deeper the relationship becomes and that leads to doing more business together. What's more, is that once you reach that point of high trust, price becomes less and less of an issue.

However, the value-adding part of the relationship must be from the heart and not a superficial means of just trying to get somebody's business. You must truly care about them and have their best interest in mind. Do for them as though you could care less if they will actually do business with you. At that point, they'll trust you and not WANT to do business with anyone else.

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